It has 42 million subscribers, with on-demand libraries of television shows, movies and original programming. What is Peacock, and why does it matter for the Olympics?Īs the streaming wars have heated up in the past decade, NBC decided to throw its media might into Peacock, launching the video streaming service in July 2020. For those who want to continue to get their news fix, “TODAY” and “NBC Nightly News with Lester Holt” also will be broadcast live from Tokyo. It is the first live morning broadcast of an opening ceremony, according to NBC. The opening and closing ceremonies will be broadcast live on NBC, and the network itself will include 250 hours of coverage. To prepare viewers for the games, here are some of the most frequently asked questions. TEXT WITH US AT TOKYO OLYMPICS: Subscribe to texts, where we’ll be your official guide to the Games NEVER MISS A MEDAL: Sign up for our Olympic newsletter now “We are going to deliver the most comprehensive – and accessible – coverage for any sports event in history,” executive producer and president of NBC Olympics Production Molly Solomon said last month at a press event. Both NBC and the IOC are expecting the Tokyo Games to pay off big. The deal covers six Olympics, from 2021 to 2032, and gives NBC rights to all media platforms including TV, internet and mobile. NBC paid $7.75 billion to the International Olympic Committee for the broadcast rights in a deal that will run through the 2032 Olympics. NBC and its broadcast partners are banking that although the Games were postponed a year because of the coronavirus pandemic, the world will be watching when the cauldron is lit. They are being billed as the “biggest and most impactful media event ever.” The Games of the XXXII Olympiad, or more commonly known as the Tokyo Olympics, formally begin Friday with the opening ceremonies. Watch Video: Five Olympics storylines to know from COVID-19 protocols to new stars
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